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Blog Practical knowledge on AI visibility, automation and AI agents
Honest answers to the questions management and teams are asking today: how does ChatGPT describe our business? What does an llms.txt achieve? Where do AI agents really pay off? With checklists, limits and sources, without marketing promises.
GEO and AI visibility
How ChatGPT, Gemini and Google find, describe and recommend your business, and what you can do about it yourself.
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GEO · Guide
How to show up in ChatGPT: 7 steps
How ChatGPT chooses businesses, why it may not mention yours and seven practical steps that improve your chances of being recommended in AI answers.
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GEO · Basics
GEO vs SEO: what GEO is and what changes
What GEO (generative engine optimisation) is, how it differs from SEO and what businesses should do now. A practical guide with a checklist.
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GEO · Google
Google AI Overviews and AI Mode: how businesses get in
How Google AI Overviews and AI Mode choose their sources, what Google officially says about them and how businesses appear there as a source.
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GEO · Technical
AI crawlers and robots.txt: set them up right
GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended: what each AI crawler does and how to allow or block it precisely in your robots.txt file.
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GEO · Technical
llms.txt: what the file does and what it does not
What an llms.txt file is, how to create one in ten minutes and why it does less for your visibility in ChatGPT and Google than is often claimed.
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GEO · Technical
Schema markup and structured data for AI
Structured data based on Schema.org explained simply: which types businesses need, a JSON-LD example, common mistakes and what it does for AI visibility.
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GEO · Local
Google Business Profile optimisation: checklist
Optimise your Google Business Profile and get more reviews: ten points that count locally and in AI answers, plus the mistakes you should avoid.
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GEO · Sources
Brand mentions, directories, Wikipedia: where AI reads about you
Where AI systems read about your business: mentions, business directories, review sites, Wikipedia and Wikidata. What counts and what to avoid.
AI by sector: visibility and workflows
What law firms, medical practices, trade businesses, hotels and restaurants, tax practices, estate agencies, online shops and manufacturers can do in concrete terms, with an eye on the rules of their sector.
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GEO · Legal sector
Law firm SEO: get found in Google and AI
How law firms get found in Google and in AI answers: pages per practice area, profiles, reviews and structured data, with professional conduct rules in mind.
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GEO · Healthcare sector
SEO for dental and medical practices: get found in Google and AI
How dental and medical practices get found in Google and AI answers: service pages, profile, reviews, structured data and advertising rules.
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GEO · Trades sector
SEO for trade businesses: get found in Google and AI
Local SEO for plumbers and builders: how trade businesses get found in Google and AI answers, with service pages, profile, reviews and references.
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GEO · Hospitality sector
Hotel and restaurant SEO: get found in Google and AI
How hotels and restaurants get found in Google and AI answers: profile, menu as text, booking links, reviews and structured data.
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Industries · Tax advice
AI for accountants and tax advisers: automate the practice and be found
SEO and AI for accountants and tax advisers: automate documents, client enquiries and deadlines, respect professional secrecy, be found in Google and AI.
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Industries · Real estate
Real estate SEO: automate workflows and get found
SEO for estate agents: automate enquiries and viewings, meet advertising and AI rules, and be found in Google and AI assistants.
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Industries · Online retail
Ecommerce SEO: product data, automation and AI visibility
Ecommerce SEO: product data, feeds and structured data, mandatory EU information, automating service and being found in Google and AI assistants.
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Industries · B2B and manufacturing
Manufacturing and B2B SEO: product data, enquiries, AI
Manufacturing and B2B SEO: technical product data, datasheets and standards, automating enquiries and quotes, and being found in AI assistants.
Automation in your business
Where AI saves time in daily work, department by department, and how processes are automated safely.
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Automation · Overview
AI use cases for business: 12 examples by department
Using AI in your business sensibly: twelve use cases by department, from quotes and invoices to reports, with their limits and a place to start.
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Automation · Customer service
Answer customer enquiries and emails with AI
AI email assistant for customer enquiries: classify, look up data, draft a reply, approve. Email automation levels, channels, data protection, AI disclosure.
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Automation · Sales
Automate quotes and proposals with AI
Creating quotes with AI: read the enquiry, spot missing details, suggest items and prices from your own data, draft for approval. With a checklist.
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Automation · Accounting
Document capture and account coding: what works today
Document capture and account coding with AI: reading receipts, suggesting account codes, matching invoices. What works reliably and how to start.
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Automation · Procurement
Compare quotes, check confirmations
Make quotes comparable, check order confirmations, track delivery dates, keep contracts and deadlines in view: uses of AI, limits and how to start.
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Automation · Sales
Lead qualification with AI: scoring and data protection
Lead qualification with AI: score and prioritise enquiries, enrich company data, summarise calls. With GDPR and the rules on email marketing.
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Automation · Rollout
ChatGPT for business: how to roll it out
Rolling out ChatGPT in your business: plan and data protection, an AI policy, the AI literacy duty under Article 4 of the EU AI Act and first use cases.
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Automation · Office
AI meeting notes and minutes: process, law and how to start
AI meeting notes and minutes: from recording to distribution, what works, data protection, recording law, the emotion-analysis ban and works councils.
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Automation · AI tools
Copilot vs ChatGPT for business: how to decide
Copilot vs ChatGPT for business: differences in data, permissions, data protection and administration, which tool fits when, and how a pilot decides.
AI assistants for business
What ChatGPT, Gemini, Copilot and Claude cost in a business, how data protection works and which tool fits when.
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Guide · AI tools
Compare AI assistants for business
Compare AI assistants for business by plan, data use and fit with your existing IT. A guide to Claude, ChatGPT Business, Gemini and Copilot.
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Guide · AI tools
ChatGPT Business: Pricing, Privacy and Use
ChatGPT Business for companies: what to consider about seats, pricing, data privacy and the limits of a chat assistant.
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Guide · AI tools
Claude for business: review pricing and data privacy
Claude pricing for business: compare the Team plan, Enterprise, data privacy and practical steps for a controlled rollout.
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Guide · AI tools
Gemini Business: review pricing and data privacy
Gemini for Workspace: compare Business plan features and pricing, review Google's data privacy information and plan a controlled introduction.
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Guide · AI tools
Microsoft 365 Copilot: pricing and privacy for businesses
Microsoft 365 Copilot pricing for businesses: plans, licence requirements and privacy information from Microsoft, with steps for a careful rollout.
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Guide · AI agents
Microsoft Copilot Studio: Agents, Costs and Limitations
Microsoft Copilot Studio for businesses: what you can build, how Copilot Credits work and when a custom AI agent may be a better fit.
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Guide · AI Platforms
Langdock and Alternatives for Businesses
Compare Langdock alternatives for businesses, including provider-stated features and pricing. Learn when an enterprise AI platform or a custom AI agent may fit.
AI agents, chatbots and technology
How AI agents and chatbots are built, which tools exist and how to use your own data safely.
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Automation · AI agents
AI agents for business: examples and limits
What AI agents are, how they differ from chatbots, six typical uses in businesses, their limits and how to start safely with your first agent.
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AI agents · In practice
AI agent examples: what the work looks like in each industry
AI agent examples by industry: trades, tax advice, real estate, online retail, wholesale and hospitality, with trigger, tools and approval for each.
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AI agents · Technical
Multi-agent systems: when several AI agents make sense
Multi-agent systems explained: patterns, what Anthropic and others report, when one agent or a fixed workflow is enough, risks, costs and how to start.
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AI agents · Guide
How to build an AI agent: tools and routes compared
AI agent builder guide: Copilot Studio, n8n, Make or agent frameworks in code? Building blocks, routes compared, six steps to a first agent and security.
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Automation · Tools
n8n agency or do it yourself?
What n8n can do, how AI agents work in n8n, what to watch for with hosting, licence and data protection, and when an n8n agency is worth it.
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Automation · Tools
Self-hosting n8n in the EU
Self-hosting n8n in the EU: cloud or your own server, what the licence allows, Docker, PostgreSQL, HTTPS, encryption key, backups and updates. With checklist.
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Guide · AI agents
MCP for business: uses, architecture and security
Learn how MCP servers connect AI applications to business systems, when they help, and what to check about security and access permissions.
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Guide · Automation
n8n vs Make compared
Compare n8n and Make for workflow automation. Assess pricing models, data handling and AI features against your business requirements.
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AI agents · Technical
AI with your own company data: RAG, knowledge base, local AI
AI knowledge base with your own company data: why you usually do not need to train your own AI, how RAG works and when local AI makes sense.
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AI agents · Customer service
Website chatbot: what a good AI chatbot must be able to do
AI chatbot for your website: what a good chatbot must do, what businesses are liable for, AI disclosure, data protection, accessibility and costs.
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AI agents · Customer service
WhatsApp chatbot for business: requirements, rules and a good start
WhatsApp chatbot for business: Business app or Business Platform, Meta rules on opt-in and the 24-hour window, billing, AI disclosure and data protection.
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AI agents · Telephone
AI receptionist for small businesses: tasks, technology and limits
AI receptionist and AI answering service for small businesses: tasks, technology, limits, AI disclosure, data protection and call recording, plus six steps.
Rules and regulation
Our guides to the rules that apply when using AI and digital processes.
Have a specific question?
Tell us what it is about. We reply personally, free of charge and without obligation, or you can check your AI visibility first.